We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how we collect and process your personal information through our website, devices, products, services, online and physical stores, and applications referencing this Privacy Notice.

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.

What we do	Why we do it	Reason
Identify you when you visit our website or contact us	Checking your identity helps us to keep your information safe from fraudsters	Legally, we have to do this and it is also important for us
Deliver your purchases to you	It’s a bit hard to send your order if we don’t use your name and contact details!	It’s an important part of our contract commitment to you
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations	To keep you informed of any changes to our services	Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by text, e-mail or through our app	So you know when your order is due to arrive	It’s an important part of our contract commitment to you
Manage your participation in any promotions, offers or discount schemes you choose to participate in	To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts	We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website	To get you to the products that you want faster	It’s important to us that you get the best out of your shopping experience
Send you information about our products and services	We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below)	It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best products and services we have to offer!

Your payment information

This means your chosen payment method, for example, your card details (don’t worry we don’t keep the security code)

What we do	Why we do it	Reason
Take payment, and give refunds	After all – we’re not giving all our stuff away!	It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you	We need to know what you have paid for (and we have to tell the tax man about our income too!)	Legally, we have to do this

Information about your phone or laptop, and how you use our website and app

Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.

What we do	Why we do it	Reason
Identify you when you visit our website	If we can remember you, we can give you the best possible shopping experience.	It is important for us that you get the best shopping experience
Improve our website and set default options for you (such as language and currency)	It’s important for us, and it’s much easier for you if we know the language and currency you prefer, and it also helps us to protect your information	It is important for us to know what you like to give you the best shopping experience
Send information about our products and services to you	We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below	It is important for us to show you things we think you will like and that may make your experience better
Show you our adverts as your browse the web	So you can see our latest products and deals that we think you will love	It is important for us to show you things we think you will like
Monitor visitors to our site and analyse their behaviour	Show you our adverts as you browse the web	This is important for us and legally, we have to do this!

Fraud prevention and detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or against us. Detecting and preventing fraud is an unfortunate, but an absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.

We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect us and our Service. Your rights in relation to this are detailed below.

Keeping your information

We’ll hold on to your information for as long as you continue to be our customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe. If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions

Your rights

You have a lot of rights relating to your personal information, these are:

• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you.
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages.
• The right to withdraw consent for any consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider.
• The right to ask us to explain any computer-system decision about you
• The right to complain to your data protection regulator.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on our website or by some other means of contact such as email, so that you are able to review the changes before you continue to use our services.